John is responsible for overseeing the international PR activities of Gobi and its portfolio companies and is based out of Shanghai. Prior to joining Gobi, John worked at North Head and MSLGROUP in Beijing, providing corporate communications and public affairs consulting services for Fortune 500 companies operating in China. John began his career at Voice of America in Washington, DC as part of VOA’s Mandarin Services. John received his B.A. in International Studies from Ohio University, with minors in Anthropology and History.
Lisa Yu joined Gobi in 2016，mainly responsible for PR and branding of both Gobi and Gobi's portfolio. Now, she is based in Beijing office. Lisa has rich experience in media communication and branding.She has a deep understanding of the needs of entrepreneurs in different area, and knows the value of a venture capital, which help her better serves Gobi’s portfolio. Prior to Gobi, Lisa served in Zero2IPO Group and Sogou. Lisa graduated from the Bohai University and has got a counselor qualification certificate.
Luna is responsible for leading brand building initiatives and activities for Gobi Partners and the firm’s Oasis Program, a platform that helps accelerate angel investments for young entrepreneurs. With ample experience in the PR and marketing industry, one of Luna’s key roles in this position is to provide strategic counseling to Gobi’s portfolio companies in helping them establish brand image and build awareness.
Prior to Gobi Partners, Luna served as director at Ogilvy PR, where she covered an extensive portfolio of key technology clients such as Intel. In this role, Luna’s primary responsibilities included Intel corporate communications, as well as product PR for Intel Ultrabook and 2in1s. Luna also led brand communications for Intel Capital in China.
Luna worked at Edelman’s Tech practice before joining Ogilvy. Luna is a graduate of the Central University of Finance and Economics, majoring in International Finance.
Shafinaz joined Gobi in 2016. She has 4 years of experience in PR in the Malaysian government and private sectors, and prior to her career with Gobi, was a Senior Executive in the Corporate Communications Division of the Land Public Transport Commission Malaysia (SPAD) and a Public Relations Associate at the online retail startup Lazada Malaysia. Shafinaz holds a B.Comm. from Universiti Teknologi MARA (UiTM), where she majored in Advertising.